About Sponge Cakes:
Sponge Cakes is a fast-growing, playful brand, known for delivering authentic, British-made cakes straight to your door. We pride ourselves on quality, creativity, and building emotional connections with our customers. Now, we're looking for a dynamic and creative Content and Marketing Exec to join our team and help grow our brand’s loyal fanbase and community.
Role Overview:
As our Content and Marketing Exec, you will be responsible for producing engaging visual and written content that reflects our brand’s tone of voice. This includes managing social media channels, coordinating email campaigns, and assisting with day-to-day marketing tasks. You’ll be a key player in driving brand awareness, engaging our community, and maintaining consistent communication across all channels.
Key Responsibilities:
- Content Creation: Produce high-quality imagery, videos, and regular content for social media, website, and email campaigns.
- Social Media Management: Plan, schedule, and manage posts across social platforms (e.g., Instagram, Facebook, and Pinterest), ensuring the brand tone is consistent and engaging.
- Email Campaigns and Website: Write and design compelling email campaigns, from promotional newsletters to product launches, update and write website and blog content
- Internal comms: Support internal comms by creating content that resonates with the team and fosters a cohesive company culture
- Tone of Voice Development: Help craft and evolve Sponge Cakes’ tone of voice, ensuring all communications resonate with our audience.
- Community Engagement: Build and nurture an active, loyal community of cake lovers by responding to messages, engaging with followers, and fostering a strong connection with our brand.
- Marketing Admin: Support the team with tasks such as coordinating promotions, liaising with agencies, sending out product PR samples, maintaining content calendars, and assisting with influencer outreach.
- Analytics & Reporting: Track and report on the performance of social media channels and email campaigns to inform on the content strategy and optimise engagement.
What We're Looking For:
- 5 years+ experience in content creation (visual and written), social media management, and email marketing.
- A creative eye, with experience using tools like Canva, Photoshop, or similar.
- Strong creative writing skills
- Familiarity with social media platforms and their analytics tools.
- Excellent organisational skills with the ability to manage multiple projects and deadlines.
- A passion for food and a genuine interest in growing a community.
- Ability to work both independently (1-2 days remotely) and as part of a team (3-4 days in the office).
Why Join Us?
- Work with a fun, passionate team in a creative environment.
- Flexible hybrid working arrangement
- Be a part of a growing brand with a loyal and engaged community.
- Competitive salary and benefits.
